What Are Page Title Tags?
Page titles are something which communicates a user and a search engine what a particular page is about. Title tags is an HTML tag which signifies what the page is about.
These page titles appear as a link in the search engine results pages. The title you mention for a page appears as a hyperlink on the search results listing page.
Why keep your title tag under 60 Characters?
Google usually truncates the characters in titles which are over 60 characters. This means if you have any important details in your title after the 60 character mark they might not be read by the user. This could mean a loss of user clicks.
How to find pages with title tags greater than 60 characters?
To find pages with title tags greater than 60 characters you can use either DeepCrawl or ScreamingFrog. This article explains how to go about finding the same in each.
Step 1: Run a complete crawl of the website. Once done open the dashboard.
Step 2: Visit “All Pages” link in the sidebar under the Summary Section.
Step 3: Use the following filter to get a list of all pages which have titles greater than 60 characters.
Step 4: Download the pages and revise their titles as per best practices.
Step 1: Enter the domain you want to crawl into the box and click start.
Step 2: Once the crawl is finished click on “Page Titles” Tab below the box.
Step 3: Sort the titles based on length by clicking on the column header “Title 1 Length”.
Step 4: Export the file and fix long titles as per best practices.
How To Craft Great Page Titles?
Having a title tag is great but leveraging its full potential takes implementing a set of best practices.
- Target a single unique keyword per page – This makes each of your pages NOT compete against each other. Also using a single keyword targeting in the title for each page increases the likelihood of ranking for that keyword. This keyword should be as close as possible to the beginning of the title.
- Write for humans optimize for search engines – Unless you move a user to click on your title no amount of keyword optimization will do the trick. For this, you should have titles which trigger a positive emotional response. Make sure you communicate the benefit a user will get if she visits your post or web page.
- The title should be 50 – 60 characters in length – If your title is longer than 60 characters then it might get truncated. Shorter titles look clean and usually get more clicks.
- Use a brand name to end the title – Using a brand name at the end each title will reinforce the brand in the eye of the user. If the user is aware of your brand then such a reinforcement might even entice the user to click on your link.
- Make it relevant to the page – Your title should exactly denote what the user will get out of reading your web page. Any diversion from this could mean short clicks and wrong query targeting.