Blog Posts

Do All Your Pages have at least one internal link to it?

Links is one significant method search engine crawlers discover URLs. It crawls a page and follows the links which the page points too and so on. This is how the search engines build its huge index of web pages. When certain pages on your site don’t have a link pointing to them they lose out on the chance of being discovered. In certain cases, these pages might get discovered via an external link or sitemap but still these pages might

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If you are using a separate mobile site have you implemented the mobile markup?

You can divide all mobile sites into three categories Responsive – Where a single URL is served to both mobile and desktop users. The content and the elements are same irrespective of the user agent. Dynamic serving – Dynamic serving mobile sites also have a single URL but certain content and design aspects of its mobile version are served differently for better user experience. Mobile Separate URLs – Mobile Separate URLs is a complete website altogether. Here all content and

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How To Use Instagram To Drive Ecommerce Sales?

Instagram is a marketing treasure trove for ecommerce entrepreneurs and brands. Consider this: 15 million+ business profiles worldwide. 2 million+ advertisers share their stories and drive business results. 60% of people say they discover new products on Instagram. 75% of Instagrammers take action after being inspired by a post. 80% increase in time spent watching video on Instagram. 1/3 of the most viewed stories are from businesses. Instagram has a huge audience. But it’s not just the size of the audience

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9 Best Practices To Improve Your Ecommerce Site Navigation

What’s the most important feature of your e-commerce website? Search box? Check out page? Product Page? Home Page? Well… all the above elements are important to an ecommerce website. But, one which is often ignored, yet the most critical part of an ecommerce website is navigation. A website is not like a book. A book is linear with a simple navigation. There are the beginning and end of the book. You flip pages to read ahead and go back. A website

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Does your site have a TTFB below 500 ms?

What is Time To First Byte (TTFB)? Time To First Byte (TTFB) is the time it takes for a browser to receive the first byte from the time it places an HTTP request. Faster this information is passed on to the browser faster the information will be available to the user. For this, you must have your TTFB optimized and kept as low as possible. TTFB comprises of three different aspects. Each of these metrics adds up to give us a singular metric

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Is your dips in crawl rate justified?

Google bot crawls web pages in order to update its index with new and fresh content. This is measured in URLs crawled per second. When Google bot hits your website the rate at which it crawls your website should be optimal in order that your new content gets discovered without causing a load on your server. You can find the number of pages crawled per day in your search console reports. Understanding Crawl Reports Before we learn how to optimize

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Does Your Site Pages Have Unique H1 Tag?

What is a <h1> tag? <h1> tag is an HTML code which signifies the heading of the web page in concern. The <h1> usually represents the topic name of the web page. An HTML document has 6 basic heading tags. Each based on the level of importance of the sub-topic. As you can guess from the headings below the h1 is most prominent and will define what the content on the page will be about. Importance of having a unique H1 Tag? Ideally,

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Are your Title Tags under 60 Characters?

What Are Page Title Tags? Page titles are something which communicates a user and a search engine what a particular page is about. Title tags is an HTML tag which signifies what the page is about. These page titles appear as a link in the search engine results pages. The title you mention for a page appears as a hyperlink on the search results listing page. Why keep your title tag under 60 Characters? Google usually truncates the characters in titles which

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9 Ecommerce Checkout Best Practices To Boost Conversions

Your store is attracting a good number of visitors. People are spending a good time on various pages. Many of them are adding products to the cart. But then you see a big gap between products in carts and actual sales. And, you wonder…what’s wrong? Why are people abandoning carts or leaving your site mid-way through the checkout process? It’s simple. Your checkout page needs a revamp. You need to optimize it to help conversions. Why People Abandon Carts? Baymard

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How To Guide On Facebook Marketing For Ecommerce Success

Facebook matters for your business. If you are not using Facebook for your ecommerce business then you are missing a treasure trove. Consider these stats on Facebook – 1.37 billion daily active users as of September 2017 2.07 billion monthly active users as of September 30, 2017 An average person spends around 15 hours and 33 minutes on Facebook every month. over 2.5 million websites integrated with Facebook. If Facebook was a country, it would have been the largest country

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