Blog Posts

Ecommerce Marketing Analytics Guide – Measure Only What Matters

Thanks to ecommerce analytics systems we need not make faith-based decisions. We can counter false assumptions with data and correct our course before blindly putting our money and effort in methods which won’t drive results. We can fail fast and see what our customers love or dislike about us. You can see if your new online store design is adding to your bottom line or sabotaging it. You can see which of your Facebook Ads are bringing in loyal users

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How To Write Ecommerce Returns Policy Which Fights Customer Anxiety?

A large part of success with an online business is keeping the customers happy, a task that involves a mutually beneficial ecommerce return strategy for when they are less than happy with the product they received. Some may err on the side of not allowing returns at all. While this may seem to keep more money in your pocket, it can convince some consumers not to buy and causes negative reputation to spread. The best ecommerce return policy benefits both

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The Pros And Cons Of Selling On Amazon Vs Ebay

Branching into the online marketplace is an efficient way to boost product acknowledgement and develop a steady source of income. There are many customers at your disposal, and it can be easy money. As you must know, two main websites have the traffic you need, Amazon and eBay. Both sites have advantages and disadvantages that you should know about before you begin. The pros and Cons of selling on Amazon and eBay must be evaluated before you decide the platform

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What You Need To Know About Ecommerce Trademarks And Copyrights

Traditionally businesses were able to maintain trade and operational secrets due to the minimal exposure their brands received. The era of digital technology, however, seeks to revolutionize this business model by exposing most of these brand secrets and products to a broader audience. The situation is especially dire for e-commerce businesses. The fact that your business operates solely online means that they face more exposure compared to the rest of the industry players. There is, therefore, a need for these

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5 Best Open Source Ecommerce Solutions

Evaluating your options requires an understanding of your shop size, feature expectations and ability to support website development. For each of the systems below, we note the advantages and limitations that you should consider before choosing one. The bottom line? While many of these options offer a free, basic package, they will actually cost you to customize. You may find yourself paying for a business or enterprise option because it saves you money over the long term. Common Expenses Plugins

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How To Win Customers Trust With A Kick-Ass About Us Page?

As part of my business, I interact with many ecommerce entrepreneurs. Both who are just starting their business and those who have made a mark for themselves. But rarely does the topic of ‘About Us’ page comes into the conversation. Most of my clients want to know- How to improve conversion rate? How to better design the checkout process? What to include on the product page? In all these conversations, I bring this topic and tell my clients about the

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How To Create An Accurate Buyer Persona For Your Online Store

How well do you know your customers? What are their needs? What are their online habits? What are the factors that influence their buying decisions? When it comes to succeeding in online business, knowing your customers is the magic trick. And creating a buyer persona is the first step to success. In this post, we will discuss what is a buyer persona? Why is it important to your business success? And how to create buyer personas? WHAT IS A BUYER

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How To Build A Successful Online Store Business [2018]

We are living in the best of times to become an online entrepreneur. Realizing your dream of starting your own online store is not that tough. It is easier than you think. Ecommerce platforms and new business models like dropshipping etc., offer opportunities for you to start a business at minimum upfront investments. Also, you have plenty of helpful resources, like our website, that can handhold you in building a business online. So it is well within your reach to

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Are your mirror sites blocked from search engine access?

What Are Mirror Sites? Mirror sites are usually duplicate versions of your main website. They have a set of pages which are the exact copy of your main website. These set of pages are usually hosted on a separate domain or a subdomain within your site. There are few reasons such a site can occur. You might be testing one of your new designs on a live test environment on a subdomain and the development team forgot to block search engine

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Have You Implemented Noindex Tag On Content Which Doesn’T Need To Be Indexed?

If you have a site of few hundred pages then you might want have pages which exist with a sole purpose of serving the user. These pages might have very little content or even duplicate content. For instance, a live link which is the login page for your internal team or customer base might be a page which doesn’t have much content. A search or a filter page might need to be kept out of Google’s index as it leads

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