How To Win Customers Trust With A Kick-Ass About Us Page?

As part of my business, I interact with many ecommerce entrepreneurs. Both who are just starting their business and those who have made a mark for themselves. But rarely does the topic of ‘About Us’ page comes into the conversation. Most of my clients want to know- How to improve conversion rate? How to better design the checkout process? What to include on the product page? In all these conversations, I bring this topic and tell my clients about the

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9 Best Practices To Improve Your Ecommerce Site Navigation

What’s the most important feature of your e-commerce website? Search box? Check out page? Product Page? Home Page? Well… all the above elements are important to an ecommerce website. But, one which is often ignored, yet the most critical part of an ecommerce website is navigation. A website is not like a book. A book is linear with a simple navigation. There are the beginning and end of the book. You flip pages to read ahead and go back. A website

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9 Simple Ecommerce Category Page Best Practices To Boost Sales

A website attracts browsers via PPC ads, search engines, and social media. It has an impressive home page. The visitors stay on the home page for a while. Like the offerings, click on one of the items on the menu. And move to the product category pages. And he is all at sea. He is not finding the desired product. Where’s my product? Ahhhh…It sucks. But it happens with a lot of websites. And this results in loss of sales

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13 Top Mobile Online Store UX Secrets To Boost Sales

You have worked hard to design an excellent eCommerce website. You are happy with its UX. And think that it will do well to boost your sales. Now, how good is your mobile UX? Wait…Is there a difference? “My website is responsive and that should do.” Think Again. Mobile is a different beast. How? Here’s how mobile is different from desktop or a laptop from a design point of view- The mobile user has a different mindset. She is more

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6 Ecommerce UX Blunders That Are Eating Your Money

While going through your website analytics, you wonder – Why am I losing so many of customers? Or Why my conversions are not high? And you struggle to find what’s actually wrong. You are getting traffic. Both organic and paid. You are using social media to drive traffic. Your product portfolio is great. But still, your sales are not what it should be. Your website UX (user experience) may be the culprit here. You might think your website is a

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10 Ways To Design Your Online Store For Trust

Converting visitors into a customer has more science to it than it seems. Just the way you would not like to have a business transaction or a monetary deal with a person who seems suspicious it is very natural for your website visitors to be apprehensive of buying from you if your website seems insecure. During the buying process, your site visitors will have to give away confidential information like credit card details and home address. And they would decide

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How To Pick The Right Online Store Theme?

An ecommerce business owner you want your online store to look pretty with all the cool features. But you are not willing to shell out a huge amount of dollars for a custom design. And rightfully so. Custom designs are expensive and time consuming. E-commerce themes are fast to deploy and can give almost all benefits which a custom design can offer. There are thousands of themes available for free and paid download across the web. But not all make

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Ecommerce Faceted Search and Filters Best Practices

Faceted search or navigation is a way of refining a broad category of products into what a user demands. Faceted Navigation, unlike traditional navigation, gives users a choice to discover items based on more than one dimension. For instance, if a user who has landed on your site is looking for a Nike Red color small sized Tshirt within a price range of $25-$50 then faceted navigation can help him find his desired group of products within a few clicks. Faceted navigation

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Is This The Greatest Ecommerce Product Page Ever Designed?

It was another boring afternoon and out of sick desperation to while away my time I was browsing through Amazon and I landed on Amazon Kindle’s landing page. Me being a conversion rate optimization geek was going through the page skeptically and very soon realized that the page obeyed all laws of great landing pages. This post is an insight in to one of the best examples of ecommerce product pages design. Read on to know why – Hero Shot

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Ecommerce Site Search Best Practices And Inspiration

Online shoppers visit an online store with only 2 intents – To browse through a large number of products and make a purchasing decision or simply visit the desired product page and place an order. To fulfill these 2 key needs it is important that both navigation and search functionality makes products more discoverable.  People who search on your store have a higher intent of buying as they usually know what they are looking for. Better the search results higher the chances of

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