One Page Ecommerce Marketing Plan – No Nonsense Actionable Advice

It is no secret that most successful ecommerce businesses are the ones who are great at marketing and promotions. If you are an entrepreneur or ecommerce marketer you will have to focus on multiple aspects of marketing, business, and technology. This article lays out all the marketing tactics you must use if you are looking to drive consistent sales over long periods of time. To keep things simple I have split this article into 11 Chapters. Browse through the links

Learn More

The Pros And Cons Of Selling On Amazon Vs Ebay

Branching into the online marketplace is an efficient way to boost product acknowledgement and develop a steady source of income. There are many customers at your disposal, and it can be easy money. As you must know, two main websites have the traffic you need, Amazon and eBay. Both sites have advantages and disadvantages that you should know about before you begin. The pros and Cons of selling on Amazon and eBay must be evaluated before you decide the platform

Learn More

How To Win Customers Trust With A Kick-Ass About Us Page?

As part of my business, I interact with many ecommerce entrepreneurs. Both who are just starting their business and those who have made a mark for themselves. But rarely does the topic of ‘About Us’ page comes into the conversation. Most of my clients want to know- How to improve conversion rate? How to better design the checkout process? What to include on the product page? In all these conversations, I bring this topic and tell my clients about the

Learn More

How To Create An Accurate Buyer Persona For Your Online Store

How well do you know your customers? What are their needs? What are their online habits? What are the factors that influence their buying decisions? When it comes to succeeding in online business, knowing your customers is the magic trick. And creating a buyer persona is the first step to success. In this post, we will discuss what is a buyer persona? Why is it important to your business success? And how to create buyer personas? WHAT IS A BUYER

Learn More

How To Use Instagram To Drive Ecommerce Sales?

Instagram is a marketing treasure trove for ecommerce entrepreneurs and brands. Consider this: 15 million+ business profiles worldwide. 2 million+ advertisers share their stories and drive business results. 60% of people say they discover new products on Instagram. 75% of Instagrammers take action after being inspired by a post. 80% increase in time spent watching video on Instagram. 1/3 of the most viewed stories are from businesses. Instagram has a huge audience. But it’s not just the size of the audience

Learn More

How To Guide On Facebook Marketing For Ecommerce Success

Facebook matters for your business. If you are not using Facebook for your ecommerce business then you are missing a treasure trove. Consider these stats on Facebook – 1.37 billion daily active users as of September 2017 2.07 billion monthly active users as of September 30, 2017 An average person spends around 15 hours and 33 minutes on Facebook every month. over 2.5 million websites integrated with Facebook. If Facebook was a country, it would have been the largest country

Learn More

How To Build A Powerful Email Marketing Strategy For E-Commerce?

The good old email marketing???? “Does it still works?”, asked one of my clients who recently opened an ecommerce store. I smiled and then nodded in affirmative. Really??? All I see people complaining about spam emails, low open rates. Nobody likes it. Such conversations are common in my interactions with clients. This is a myth and it needs to be busted. Email is the best marketing tool for lead generation. Upsell/cross-sell. Recover cart abandonment losses. And relationship building. All you

Learn More

How To Make Your Ecommerce Brand A YouTube Rockstar And Drive Sales

We are watching a lot of videos these days. And, a significant lot of it is to help ourselves shop better. To know more about the products and make informed decisions. And then how to use that product or how to fix it if there is an issue with its working. For some time, I was thinking of changing filters of my RO water purifier. In the past, I would call the company’s service team and schedule an appointment for

Learn More

Get More Sales With A Powerful Ecommerce Content Marketing Strategy

A solid eCommerce content strategy is core to your marketing success. Whatever marketing activities you plan to do, you would need content. Content to attract your buyer’s interest, convince her to buy and keep buying from you. A typical eCommerce sale involves following stages – Buyer realizes a problem Seeks solutions online Picks a solution best suited to him Explores vendors Buy the solution The solution can be a product or service. Many times, a buyer knows the solution and

Learn More

Twitter Marketing For Ecommerce Sites: A Definitive Guide

As an e-commerce business, you can use Twitter to promote your products. However, hustling your way in front of an audience can do more harm than good. Most business owners try to leverage a platform to increase his top line sales. This approach towards Twitter or any social media channel will backfire and your brand’s presence will not take off. Leading to increased Ad spends and an endless cycle of buying Ads and interrupting people. The most important thing about Twitter is to Shut

Learn More