45 Proven Strategies To Boost Your Ecommerce Conversion Rates

So people are flocking your online store but only a few are buying. This is a popular story in the ecommerce industry. You might have even looked up ways to improve conversion rates by using persuasion tactics like free shipping, discounts and coupon codes. Such strategies although work in the short term they don’t add long-term profitability of the business. Such strategies can get you a sale but will hurt your profit margins and can potentially take you out of business

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How To Create A Kickass FAQ Page Which Fights Buyer Friction?

The secret of success in ecommerce business is in earning customer trust. More so when you’re just starting and very few people know about your online store. Any shopper who visits your store for the first time will have a few questions like –  Who are the people behind the business? What’s the credibility of the business? What is your shipping and return policy? Are the products tested and certified? Such questions cause friction in the buyer journey. And result

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Ecommerce Marketing Analytics Guide – Measure Only What Matters

Thanks to ecommerce analytics systems we need not make faith-based decisions. We can counter false assumptions with data and correct our course before blindly putting our money and effort in methods which won’t drive results. We can fail fast and see what our customers love or dislike about us. You can see if your new online store design is adding to your bottom line or sabotaging it. You can see which of your Facebook Ads are bringing in loyal users

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How To Write Ecommerce Returns Policy Which Fights Customer Anxiety?

A large part of success with an online business is keeping the customers happy, a task that involves a mutually beneficial ecommerce return strategy for when they are less than happy with the product they received. Some may err on the side of not allowing returns at all. While this may seem to keep more money in your pocket, it can convince some consumers not to buy and causes negative reputation to spread. The best ecommerce return policy benefits both

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9 Ecommerce Checkout Best Practices To Boost Conversions

Your store is attracting a good number of visitors. People are spending a good time on various pages. Many of them are adding products to the cart. But then you see a big gap between products in carts and actual sales. And, you wonder…what’s wrong? Why are people abandoning carts or leaving your site mid-way through the checkout process? It’s simple. Your checkout page needs a revamp. You need to optimize it to help conversions. Why People Abandon Carts? Baymard

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How To Write An E-Commerce Privacy Policy That Wins Customer Trust

You buy hundreds of products from eCommerce stores every year. And have never interacted with any of their employees. You don’t know who are the faces behind the store. But you did business with them because I trusted them. Yes. you look for trust signals on their websites. So what are these trust signals? Contact address. Site security badges. Customer testimonials. About Us page. And privacy policy. The privacy policy may be a legal compliance thing. And most of your site

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Stop Losing Money: 7 Guaranteed Ways To Fix Shopping Cart Abandonment

So near yet so far… And you wonder what happened there? Why are so many customers adding products to carts and then leaving midway? What’s wrong? You are not alone pulling your hair out. Every eCommerce store faces shopping cart abandonment issues. But is it possible to solve? Yes, you can. I will show you how to reduce shopping cart abandonment. And how to recover those lost sales. Quick sure ways. Why should you fix shopping cart abandonment? Baymard Institute gathered

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10 Ways To Design Your Online Store For Trust

Converting visitors into a customer has more science to it than it seems. Just the way you would not like to have a business transaction or a monetary deal with a person who seems suspicious it is very natural for your website visitors to be apprehensive of buying from you if your website seems insecure. During the buying process, your site visitors will have to give away confidential information like credit card details and home address. And they would decide

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11 Ways To Increase E-Commerce Average Order Value

The Average Order Value(AOV) is the average worth of products which each customer purchases at your online store. Average Order Value is a key e-commerce metric as it signifies how much a customer is willing to trust you with her money. Increasing average order value generates more money for your business for the same amount of traffic. Importance Of A Healthy Average Order Value With complex algorithms running search engines and ever increase CPC bids acquiring customers has become an expensive affair. The

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